Monday, December 27, 2010

How to Put Together a Basic Social Media Strategy in 4 Steps

by Monika Jansen on December 6, 2010

If you became tired of hearing about how you have to use social media and decided to start using Facebook and Twitter and maybe writing a blog without a strategy in place, stop, cease, desist, halt! As you know, a strategy is basically a roadmap. You can’t get to where you’d like to go with social media unless you know how to get there and why you even want to get there in the first place.

Don’t feel bad, though. I did the same thing as you. The pressure to use social media is absolutely overwhelming, but taking the time to put together a proper strategy will help you yield actual results. I pulled most of this information from my own social media strategy, which is certainly not exhaustive, but it will get the job done. My next post will be on executing your social media strategy, and I’ll address the whole blog aspect in a different post as well, so stay tuned!

Here are the 4 steps you’ll need to take to put together a social media strategy:

Step One: Decide what your goals are.

Are you going to use social media to increase sales of certain products or services, generate leads, build brand awareness, become a thought leader in your industry, or a combination of all four? Because it’s probably a combination of all four, prioritize your goals.

Step Two: Decide what keywords are most important to you.

Put together a list of your top SEO keywords. You’ll need this later on.

Step Three: Find your customers and potential customers online.

Make sure you’re using the social media platforms where your customers are spending time. Flowtown can help you learn what your customers are doing and saying on which social platforms, and it even connects you to them on the social networks they use the most.

This is kinda Step Three and a Half. Listen to what people are already saying about the topics you want to talk about (see Step Two above). Set up alerts on SocialMention, Klout and Google so you can join the discussions that are already happening.

After doing these two things, you’ll know which social media platforms you should pay the most attention to and spend time on.

Step Four: Set up a social media dashboard.

Save time and make your life easier by setting up an account with a social media dashboard like Hootsuite. You can monitor all of your social media streams in one place, use their analytics tool to track how well you’re doing, and schedule updates across for all social media platforms at once.

Next up in the “3 Steps to Social Success” series: how to execute your social media strategy without losing your mind!

Image by Flickr User: szczel (Creative Commons)

Monday, September 20, 2010

Smoke Alarms

Did you know that a working smoke alarm in your home cuts the risk of dying in a fire in half? In 2008, home fires killed 2,755 people and injured 13,160. Two of every five home fire deaths were in homes with no smoke alarms and another one in five was in a home where the smoke alarms were not working.

The High Point Fire Department and the National Fire Protection Association (NFPA) want to keep you and your family safe.

* Install smoke alarms on every level of your home (including the basement), in a hallway near sleeping areas, and preferable inside each bedroom.
* Hard-wired smoke alarms with battery backup are recommended. These should be installed by a licensed electrician.
* Interconnection of smoke alarms is highly recommended. That means that if one smoke alarm goes off, they all do. This is very important in larger or multi-story homes where the sound from distant smoke alarms may not be loud enough to be heard, especially by sleeping individuals.
* There are 2 types of smoke alarm technologies - ionization (more responsive to flaming fires) and photoelectric (more responsive to flaming fires) and photoelectric (more responsive to smoldering fires). Installing both types of these alarms or a combination unit of the two is recommended.
* Test you smoke alarms monthly by pushing the test button. If your alarm begins to make a "chirping" sound, you need to replace the battery right away.
* All smoke alarms, including alarms that have a 10-year battery and those that are hard-wired should be replaced when they're 10 years old (or sooner) if they do not respond properly when tested.
* Never remove or disable your smoke alarm. If your smoke alarm if going off every time you cook or for no apparent reason, it could be that it's not located in the proper area. Always read and follow the manufacturer's instructions when installing or replacing a smoke alarm.
* If you or someone in your home is deaf or hard of hearing, smoke alarms with visible strobes or the use of a pillow or bed shaker is recommended. Which type you use depends on the severity of the hearing loss.

Fire Facts:
1. Cooking is the #1 cause of home fires and injuries.
2. Smoking is the leading cause of fire deaths.
3. Heating is the second leading cause of home fires, fire deaths and fire injuries.
4. Electrical failures or malfunctions are factors in roughly 50,000 reported fires each year.
5. About 30,000 intentionally set home fires are reported each year.

Reproduced from NFPA's Fire Prevention Week Web site, www.firepreventionweek.org

City of High Point offers Free Home Energy Audits

The city offers free home energy audits to its residential customers to help you use electric energy more wisely.

To schedule an audit, call 883-3111, or go online to www.high-point.net and click on "Schedule a free home energy audit." A city employee will call you to make an appointment.

Audits will be conducted on weekdays, between 8 a.m. and 3 p.m. You must be present while the one-hour audit is performed.

In a few days, you will receive a written report with the results of the audit.

Energy Depot: If you want a quick, free way to control your energy use, try Energy Depot. It provides several online tools, such as an Energy Calculator and Energy Comparison Tool, to provide easy-to-understand information to help you save electricity and money.

Energy Depot is free to city electric customers. To use it, visit www.high-point.net. In the left-hand column, under Customer Service Online, click on "Energy Audit."

Sunday, August 8, 2010

Understanding the Why in Life by Dr. Bernie Siegel

Many years ago my great grandfather told me of the persecution he experienced in Russia, which led him to come to this country. He siad the Cossacks would pursue him at night, when he was out teaching, and slash him with their sabers. One night he was on the hill above his village with his rabbi, the Baal Shem Tov. As they looked down they could see the Cossacks riding down and killing their Jewish brethren. They might have felt the same had they seen their loved ones being taken away to become slaves in a foreign land.

My great grandfather heard the rabbi say, "I wish I were God."

He asked, "Do you want to be God so you can change the bad into the good?"

"No, I wouldn't change anything. I want to be God so I can understand."

Remember our present problems are not new to mankind. Ninety percent of the natives of South America died when the explorers brought infectious diseases to their continent, and forty percent of Europeans died during plagues of the past. Man made wars and holocausts have taken millions of lives and with today's destructive weapons we are more of a threat to each other than are infectious diseases, which we can learn to resist. The question is not whether there will be difficulties and threats to our existence, but how will we deal with them and what can we learn from them.

When I was a young boy, several of my friends became seriously ill and one was hit by a car while bicycling to my house. When they all died I asked my father, "Why did God make a world where terrible things happen? Why didn't God make a world free of diseases, accidents and problems?"

He said, "To learn lessons." I didn't like that answer and I asked my rabbi, teacher and others. They said things like, "God knows", "Why not?". "Who knows?", "That's life", "To bring you closer to God." Some were honest enough to just say, "I don't know." This didn't leave me feeling satisfied or enlightened. When I told my mother what they said she answered, "Nature contains the wisdom you seek. Perhaps a walk in the woods would help you to find out why. Go and ask the old lady on the hill that some call a witch. She is wise in the ways of the world."

As I walked up the hill I saw a holly tree had fallen onto the path. As I tried to pull it aside the sharp leaves cut my hands. So I put on gloves and was able to move it and clear the path. A little further along the path I heard a noise in the bushes and saw a duck caught in the plastic from a six pack. I went over and freed the duck and watched him fly off. None of this seemed enlightening.

Further up the hill I saw five boys lying in a tangled heap in the snow. I asked them if they were playing a game and warned them the cold weather could lead to frostbite if they didn't move. They said they were not playing but were so tangled they didn't know which part belonged to whom and were afraid they'd break something if they moved. I removed one of the boy's shoes, took a stick and jabbed it into his foot.

He yelled, "Ow."

I said, "That's your foot now move it." I continued to jab until all the boys were separated...but still no enlightenment.

As I reached the top of the hill, in front of the old woman's cabin I saw a deer sprawled on the ice of a frozen pond. She kept slipping and sliding and couldn't stand up. I went out, calmed her and then helped her off the ice by holding her up and guiding her to the shore. I expected her to run away, but instead of running away she and several other deer followed me to the house. I wasn't sure why they were following me so I ran toward the house. When I reached the porch and felt safe I turned and the deer and I looked into each others eyes before I went into the house.

I told the woman why I had come and she said, "I have been watching you walk up the hill and I think you have your answer."

"What answer?"

"Many things happened on your walk to teach you the lessons you need to learn. One is that emotional and physical pain are necessary or we cannot protect ourselves and our bodies. Think of why you put on gloves and how you helped those boys. Pain helps us to know and define ourselves and respond to our needs and the needs of our loved ones. You did what made sense. You helped those in front of you by doing what they needed when they needed it.

"The deer followed you to thank you for being compassionate in their time of trouble. Their eyes said it all. What you have learned is that we are here to continue God's work. If God had made a perfect world it would be a magic trick, not creation, with no meaning or place for us to learn and create. Mankind is not yet ready for a perfect world. We do not know how to appreciate perfection. Creation is work. We are the ones who will have to create the world you are hoping for. A world where evil is to not respond to the person with the disease or pain, whether is be emotional or physical. God has given us work to do. We will still grieve when we experience losses but we will also use our pain to help us know ourselves and respond to the needs of others. That is our work as our Creator intended it to be. Life is a series of beginnings, not endings, just as graduations are not terminations, but commencements. Creation is an ongoing process and when we create a perfect world where love and compassion are shared by all, suffering will cease."

Let me tell you about people who have been my teachers. The first, a teenager sexually abused by his parents who now has AIDS. When he was about to commit suicide by jumping in front of a subway train I asked him why he didn't kill his parents instead. He said, "I never wanted to be like them." Love has sustained him and he is alive today.

How do we turn our afflictions into blessings? How do we use them to help us complete ourselves and our work and understand the place for love, tolerance and kindness? How can we learn as Jacob did from his experience of wrestling with an angel? Justice and mercy must be a part of how we treat those who hurt us, because when you understand you can forgive, and when you can forgive you do not hate, and when you do not hate you are capable of loving, and love is the most powerful weapon known to man. It is not an accident that we say; kill with kindness, love thine enemies and torment with tenderness.

If we are going to eliminate war we must love our children more than we hate our enemies. When we raise a generation of children with compassion and when parents let their children know they are loved, we will have a planet made up of the family of man where our differences are used for recognition and not persecution. We are all here to learn what it is to hurt and be hurt and only then will we be perfect enough to love and be loved. Someday we will all come to understand that in love's service only the wounded soldier can serve.

In closing, let me say that we are all the same color inside and members of one family. To paraphrase Rabbi Carlebach, "let us hope that some day all the Cains will realize what they have done, and ask for forgiveness of the Abels they have killed. In that moment we will all rise and become one family accepting that we are here to love and be loved."

Thursday, July 8, 2010

The GPS of Happiness...by Debbie Hoffman Adair

This is to be my updated mantra.....

To be happy. Who upon this earth doesn't want that simple statement to be true? To be happy. Who among us are truly happy? Can happiness be found through someone else or with a large bank account? What is it... to be happy?

It all started 24 years ago, on my 30th birthday as I arrived at a major crossroad in my life. I was so miserable, I wanted to die. Having two small children meant that checking out was not an option for me. But neither was staying where I was - miserable, filled with fear and self-loathing. I had no other choice - I had to find a way out of my crippling depression. I wanted to be happy. Truly happy.

And so the journey began, and what an adventure it has been. Not only did I learn how to be happy, it became my life's work. To help others see the possibilities in their own lives, to help them find the tools for self-empowerment that leads to happiness, this is what I try to practice in my day to day life. This is the foundation of my writing and speaking career.

Does empowerment and happiness go hand in hand? I think so. I eventually realized my life was miserable because I had no hope and felt powerless over everything.

I had to pick up the tools for my own empowerment... once I had them in place, there was no stopping me. Happy? You bet. But being happy doesn't mean you aren't presented with problems and difficult challenges; it doesn't mean your life is perfect and you have access to everything your heart desires. The very nature of life is seen in the metaphor of a pendulum... up and down, good and bad, right and wrong, cold and hot... and yes, happy and sad. Happiness has little to do with your bank account or having someone else, "make you happy." It has everything to do with learning how to deal with, and accept, this zany pendulum known as life. Eventually you begin to see and have faith that everything will work out... that the Universe actually knows what It is doing - even if it's beyond our intellect to comprehend this at any given moment.

So, what is my favorite tool on my happiness tool belt? A little thing I call my GPS.

We all have one, our own little guidance system. It comes factory direct and is built into every vintage and late-model human being. It's there even if you don't see it... and the closest thing we get for a manual is our own conscience.

My life's navigational tool is simple: G.P.S. = God / Positivity / Service.

God: Connect with your higher power, and you will be amazed at the clarity and joy you will feel. Note, I am not here to bring you to Jesus, I am not saying Buddha or Zen is the right or only way. Your concept of God only has to resonate with you. Trusting in God or a higher-power (however you acknowledge He, She or It), and asking for guidance is one of the best ways I know to bring about positive change and thus create happiness. We have a favorite quote around our home - God is a better Dreamer than we are. I am a big dreamer, lots of idea, but I have learned that my imagination is no match to Gods will. I have learned to put him in the driver seat and buckle my seat belt because when you let go and Let God, wondrous things begin to happen. I have learned that whatever the Universe wants me to do if far bigger than I can imagine, and if I trust the Universe, the journey will be awesome and fulfilling.

Positivity: As a former Negaholic, I can attest to the power of positive thinking. A positive person is not someone who resembles Mary Sunshine or Pollyanna, no. A positive person is someone who sees the world as it truly is (the good, the bad and the ugly), but makes a conscious choice to focus on what is good. A negative person (speaking from experience), doesn't see the world as it is, they only see the bad, or what is wrong.

Negative people see problems, positive people see solutions. Negative people can never see their own flaws, only the flaws of others. They feel it is their duty to point out your defects so you can work on yourself. But in reality, we all tend to have the flaws we point out in others. We can't change a character defect that we're not aware of... to say anything of actually comprehending that defect. This is precisely what keeps negative people in a negative spiral.

Look for the bad in everything and the bad will come to you - but look for the good, and that will come your way as well. Positivity is an essential key ingredient of happiness.

Service: Ask yourself how you can you be of service to the world. It doesn't have to be something grand, something simple will do. Hold the door for someone, pick up a piece of trash on the street, pay for the drivers toll behind you. Little things count. However, if you are in a position to do more - go for it.

I wake up each morning, asking for my assignment from the Universe - how can I be of service today? "Please Universe, let me be an instrument of hope for you today." And when I am given the opportunity to help others, and follow through, I receive the gift of happiness.

So, what about you? Are you still pursuing happiness? Do you feel empowered? I promise, if you use the GPS of life, you will not only feel empowered and happy, you will, in fact, be changing the world for the better...

Wednesday, May 26, 2010

Community Recycling Day

A FREE day for consumers to responsibly recycle electronics & other materials.
Saturday, June 19, 10am - 2pm
Goodwill Industries, 2760 Peters Creek Pkwy

Computers & peripherals
Printers
Monitors
Televisions
Household electronics
Small appliances
Electronic toys
Aluminum cans
Glass bottles
Plastic bottles/jugs
Steel food cans
Office paper
Magazines/catalogs
Newspapers
Telephone books
Cardboard

reduce reuse recycle

Business Recycling Service of the Triad will be there!

Sponsored by Goodwill Industries of NW NC in partnership with Forsyth
County, the City of Winston-Salem, Primo Water and Waste Management.
For more info, call 714-3039 or email info@goodwillnwnc.org.